Blog Post #13 - Social Media Research

        Following my magazine, I also have to create a social media page to promote my documentary. As a teenager in today's society, I am well-versed in using social media platforms and how to use them. Although, I am used to the basics so I decided to do further research into how I will develop my page. My goal is to learn how to decorate my page to follow the aesthetic of my documentary while also properly advertising it as that is the purpose of the page.

       For this, I will be using an Instagram account for my production company. This way, I can display my content while also advertising it effectively. This tactic of showing off my documentary and its development processes also helps in engaging audiences before release. It develops higher levels of excitement around the documentary and encourages individuals to want to watch it. Due to the massive rise in popularity surrounding the usage of technology, a social media account is easily the best and easiest way to build a large platform.

        I decided that for my research, I will go through the Instagram pages of different production companies to determine how they structure, organize, order their posts. The goal of this is to not only build my knowledge on social media advertising for media content but also how I want to develop and display my documentary. The first page I chose to research was Blum House Productions. This is because they recently released the second film in their "Five Night's at Freddy's" franchise which means they have been posting very frequently in the last few weeks.

         First looking at the page, I clearly notice the vivid color matching as well as a variety of content. Looking deeper through the different posts, some content I identified was hints at what will occur in the film, trailers, and interviews with the actors in the film as well as a lot of advertising posts to ensure they marketed the movie to all of the possible audiences. This page really helped me determine what I am looking for when developing content to put into my social media page to maximize its effectiveness and match with my documentary.

        The second page I decided to research and look through was Universal Pictures Instagram page. When looking through it, I mostly noticed the teasers and achievement posts. They repeatedly posted different advertisements for each film and TV show, these incorporated main plot points, where to watch, and posters for marketing. in the posts concerning the achievements of their productions, would make sure to include awards, reviews from critics, and ratings from viewers. This helps them advertise while encouraging viewers to watch and spread word to others, furthering the reach of the content they are producing.

          Overall, I think that this research will help me later on during this essential probe of my project. Something’s that I will be sure to include are behind the scenes content, posters, and interviews. This has given me many ideas and helpful strategies for my social media page so I am confident in my abilities to put it together properly and perfectly.